Privacy Policy
Last updated: March 2026
At Destino Malargüe we respect your privacy. This policy describes what data we collect, how we use it and what your rights are, in compliance with Law 25,326 on Personal Data Protection of the Argentine Republic.
1. Data controller
The data controller is Destino Malargüe, located in Malargüe, Mendoza, Argentina. For any inquiry related to the protection of your data, you can write to us at [email protected].
2. Data we collect
We collect the following types of information: a) Data voluntarily provided: • Contact form: name, email, phone number (optional) and the message you send us. b) Data collected automatically (with your consent): • Browsing data: pages visited, time spent, device type, browser, operating system, screen resolution and approximate country/city. • Interaction data: clicks on site elements, searches performed, establishments viewed. • Technical identifiers: IP address (anonymized), session and tracking cookies. • Advertising conversion data: interactions with ads that brought you to the site. This data is collected through analytics and advertising tools (detailed in section 7) only if you accept the corresponding cookies in our consent banner.
3. Purpose of data processing
The data we collect is used to: • Respond to inquiries sent through the contact form. • Analyze portal usage to improve content, navigation and user experience (analytics cookies). • Measure the effectiveness of advertising campaigns and optimize tourism promotion in Malargüe (marketing cookies). • Create audiences and remarketing to reach people interested in tourism in the region. • Generate aggregated and anonymous statistics about portal usage. We never use personal data for sale to third parties or for purposes other than those described here.
4. Legal basis
Data processing is based on: • Explicit consent: for analytics and marketing cookies, which you can grant or revoke at any time through the cookie consent banner. • Consent: when completing and submitting the contact form. • Legitimate interest: for essential cookies necessary for the operation of the site and for service improvement. All in accordance with Law 25,326 on Personal Data Protection and its regulatory decree 1558/2001.
5. Storage and retention
Contact form data is stored on secure servers and retained for the time necessary to respond to the inquiry, up to a maximum of 12 months from receipt, after which it is deleted. Data collected by third-party tools (Google Analytics, Google Ads, Meta) is stored on these providers' servers according to their own retention policies (see section 8 on international transfers).
6. Cookies and tracking technologies
This site uses cookies and similar technologies classified into the following categories: a) Essential cookies (always active): Necessary for the basic operation of the site. They do not require consent. • Language preference: remembers the selected language (Spanish, English or Portuguese). • Favorites list: stored locally in your browser. Not sent to our servers. • Cookie consent: remembers your cookie preferences. b) Analytics cookies (require consent): Allow us to understand how visitors use the site to improve its content and performance. • Google Analytics 4: collects browsing data anonymously and in aggregate. Google may use this data according to its privacy policy. We use IP anonymization. c) Marketing cookies (require consent): Allow measurement of advertising campaign effectiveness and display of relevant ads. • Google Ads (Conversion and Remarketing): tracks conversions from Google ads and allows creation of remarketing audiences. • Meta Pixel (Facebook/Instagram): measures conversions from Meta ads and allows creation of custom and remarketing audiences. You can manage your cookie preferences at any time by clicking the cookie settings button at the bottom of the site.
7. Third-party analytics and advertising services
We use the following third-party services, which operate as data processors: a) Google Analytics 4 (Google LLC): • Purpose: statistical analysis of web traffic. • Data collected: pages viewed, session duration, traffic source, device type, approximate geographic location. • Retention: 14 months. • More information: https://policies.google.com/privacy b) Google Ads (Google LLC): • Purpose: advertising conversion measurement and remarketing. • Data collected: ad interactions, pages visited after clicking an ad. • More information: https://policies.google.com/privacy c) Meta Pixel (Meta Platforms, Inc.): • Purpose: advertising conversion measurement and audience creation. • Data collected: pages visited, actions taken on the site, browser data. • More information: https://www.facebook.com/privacy/policy These services are only activated if you grant consent through the cookie banner. You can revoke consent at any time.
8. International data transfers
By accepting analytics and/or marketing cookies, your browsing data may be transferred to and processed by Google LLC and Meta Platforms, Inc. on servers located in the United States or other countries. These companies participate in data protection frameworks and apply standard contractual clauses to ensure an adequate level of protection in accordance with international standards. You can consult their privacy policies at the links provided in the previous section. If you do not wish your data to be transferred internationally, you can decline analytics and marketing cookies in the consent banner. Essential cookies do not perform international transfers.
9. Third-party links
The site contains links to websites of establishments and tourism services. Each of these sites has its own privacy policy and terms of use. Destino Malargüe is not responsible for the privacy practices or content of third-party sites. We recommend reading the privacy policy of each site you visit.
10. Your rights
In accordance with Law 25,326, you have the right to: • Access your personal data in our database. • Request the correction of inaccurate data. • Request the deletion of your data (right of erasure). • Object to the processing of your data. To exercise any of these rights, write to us at [email protected] stating your request. We will respond within a maximum period of 10 business days. The National Directorate for Personal Data Protection (AAIP), as the oversight body for Law 25,326, has the authority to handle complaints and claims filed by those affected in their rights.
11. Minors
This site is not intended for persons under 16 years of age and does not intentionally collect data from minors. If we become aware that we have received data from a minor without parental or guardian consent, we will proceed to delete it.
12. Changes to this policy
Destino Malargüe reserves the right to update this privacy policy. Any changes will be published on this page with the last updated date. We recommend reviewing this policy periodically.
13. Contact
For privacy and data protection inquiries, you can write to us at [email protected].